What do you sell? the first answer that comes to mind, the most natural, it probably is: "A product". Wrong! If you want to succeed in sales, need to change mindset, and focus on something else, on something different than the object (or service) in question. So again: what you sell? Answer: "First of all, ourselves." Right! the FIRST correct answer is: "Sell us themselves. "No, no, piano, no hurry conclusions ... do not you not say that we have to prostitute!
It is, rather, to gain acceptance and win the confidence of the party. We must never forget that a transaction or a transaction generally occurs between people, and therefore is not just a cold, mathematical question of figures (price, quantity traded, general market value, etc.. etc.. etc..), but a real interaction between two (or more) human beings, involving all their idiosyncrasies of baggage (ie personal characteristics), and then all their wealth of social needs as well as real irrationality (at least from the standpoint of profit per se, that is pure and simple gain ).
So the first aspect that we must focus, is ourselves. And on this blog this aspect will be treated to a very thorough. The next "lesson", however, will be devoted to a question that someone will be sprung to mind reading this post ...
Argomento del prossimo post: La SECONDA risposta corretta alla domanda: cosa si vende? Pubblicazione: entro lunedì 21 gennaio .
A presto!
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